In view of signing a contract on cooperation between Toyo Tires tire corporation and FC Zenit, our task was to develop a promo game that would unite football and motorsport fans in one area.
There was developed a game – football simulator which allowed to appear on the field of Petrovsky Stadium. To start the game, a user must authorize on the promotion website using social networks. The player must cope with breaking through a penalty kick, practicing of penalty kick and other obstacles. The gameplay takes place in the first person.
After the game, the participant can listen to the video message of a FC Zenit player.
Each participant is assigned scores. The winners are identified on completion of games and get awards from the company. Thus, 12 Zenit jerseys with autographs of the club's players are exhibited as an award.
The project turned to be the first step in highlighting the companies' partnership and allowed to increase the activity of communication with brands.