Create an application to increase brand awareness.
HP Lounge is an entertainment service for listening to music from Universal Music Group on any computer with Windows 8.1 or Windows 10 with Internet access. The project constantly raffles tickets for events and musical performances. In this project, a ticket was drawn for a large-scale concert of the singer Rihanna in Berlin.
The mechanics of the product consisted in the formation of an invitation card, which you can send to a friend and yourself on the wall in one of the social networks (Vkontakte or Facebook). For decoration, HP Lounge design stickers were used in music and competitive themes.
A button was also delivered inviting the customer’s website for further interaction within the framework of the competition.
A project aimed at a specific segment of the target audience of HP Lounge in social networks was not implemented. Among them, increased coverage, service recognition and interest in the application.