Browser games and games for social networks
To create a branded game for integration of target audience into media space
The team followed a simple and effective way – a browser based game with simple dynamics. The target audience is parents who launch the game for their children in order to captivate them and free their time for business.
Branded game content captures attention of both children during gamification and parents during its launch.
The mechanics are based on puzzles where you need to add the missing piece of the picture (choose from the proposed ones). As a rule, this is part of character image of Dino universe. Scoring points and reaching a certain level encourage a player to continue game bringing a competitive element to interaction.
The product performs its key role: it fixes the character's image in the minds of consumers (kids) and buyers (parents).
The game allowed to engage users, increase consumer contact with brand and highlight the brand on the shelves.