To develop a game for Vkontakte based on rebuses and brain-twisters, taking into account the requirement to transfer traffic to the customer's community.
It was decided to use the interests of the audience of the social network. Emoji – a familiar, understandable and user-loved communication tool – was presented in an unconventional solution.
There are two options for user engagement:
creating rebuses using emoticons (come up with a rebus, send it to the main character Zhdun for moderation, share the rebus with friends)
solve rebuses of other players (you can take a hint with the help of VK voices, ask friends and get lives after joining a VK group)
Inline viral mechanics increased the coverage of the project – users started sharing twisters to get hints, get to the TOP and to increase the rating of their rebus.
Currently popular tool for quest and logical tasks perfectly fitted the space of the social network. Users were pleased to share their successes and achievements, as well as to send challenging tasks to their friends.
VKontakte Game - Emoji Factory: Brain-twister, Rebuses, and Riddles