Case
Sites and Web Portals
CHALLENGE
To create an online portal with CEO optimization for search engines. Sub-target: ability to monetize this online portal.
SOLUTION
Together with the customer, our team worked out the idea to create an online catalog that easily gets into the search results. The following features are implemented:
  • special templates were developed to solve the main task depending on their configuration, the page is adopted in a certain way for search queries.
  • articles, news for the customers convenience, to make their visit useful and interesting
  • companies and private craftsmen have the ability to add themselves to the catalog.
  • creating requests and responses for repairs online
  • internal chat, sending notifications, personal account
  • adding funds is implemented through the walletone.com aggregator
  • Q&A section, where the masters could explain the reasons for the failure and give advice, thereby forming the loyalty of portal users.
  • map integration where the customer can see all the service centers at the desired location.
An additional method of monetization was achieved by adding other craftsmen to the catalog for a fee. You can also purchase a TOP in the portal search results. This brought the customer additional profit.
IMPACT
  • increasing the number of people who applied to the customer's service centers
  • choosing the format preferred by search engines reduced promotion costs
  • strengthen customer loyalty and increase awareness of service centers in many cities of Russia
  • providing craftsmen with an additional channel to communicate with clients and monetizing this method
Online Service –°enters Catalog with SEO Templates
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mobile
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