Case
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CHALLENGE
Development of a platform for managing video ads in transport. Service for remote content generation based on routes and geotargeting, automatic rules compliance and transparent reporting. Control of each advertising carrier in on-line mode.
SOLUTION
This project is part of the smart route television technology development. The system generates and transmits useful and entertaining content for passengers (information about the route, stops, weather, horoscopes) via monitors. And ads, of course. The service relies on geotargeting capabilities and the video will be shown in close proximity to the Advertiser's location. Provides accurate viewing statistics. There's a constructor supporting widgets for configuring active display zones, displaying text messages on monitors, creating scenarios for displaying videos, and generating airtime according to a specified schedule and template. Implementation of access rights for various user groups and remote update of the player software on monitors. Access to the web-based control panel is available on request.
IMPACT
This project allows you to manage advertising content remotely and centrally, and set up content views as efficiently as possible using geotargeted advertising. As well as to simplify reporting and build trust among Advertisers.
Shuttle Bus TV - Video Advertising on Monitors in Public Transport
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