CHALLENGE
To develop pixel coloring for iPhone and iPad.
SOLUTION
This application is an online analogue of colorings. A database was filled with a great number of images with division by levels of difficulty and themes for various types of users.
An option to add your image to the application and convert it to pixel with adjustment of coloring complexity level became very popular. An option to share the result with friends on social networks or in private messages is also implemented.
Monetization is performed using the paid version with advanced functionality, a larger library of pictures and popular images.
IMPACT
The application performs the following tasks for users:
- shows that drawing is easy
- offers an alternative pastime (instead of playing games and viewing images on social networks)
- using art therapy as a source of stress management for a specific category of users
