Create an application to cover the release of the film “Happiness Is This” and the NissanXTour Extreme Tour.
The application was created for social networks Vkontakte and Facebook.
As part of a partnership project between Disney and Nissan, in which the car company acted as the general sponsor for the filming of the film.
To increase audience reach, the following functions were implemented in the application:
display of Nissan brand models
show of trailers for the film “Happiness is ...”
-the ability to select the city, date and cinema right in the application
choose friends and send them invitations to design promotions.
A competition was also held in the appendix, as a result of which the program counted the likes of the sent invitations, as well as photos with the hashtag #htietatissan.
The application has implemented raising awareness of the audience about the action, the film and the sponsor. The rating of expectations for the film has increased, the number of views of the trailer, increased activity in the group.