Browser games and games for social networks
To create a web game for Libresse promotional campaign with simple mechanics and bonuses. To get them you need to share a link to the game on social networks.
The team decided to use a simple but effective way to be engaged – puzzles. The design was developed together with the Libresse marketing experts. All details were in line with the brand colors. Puzzle itself, on which the participants were focused, was a picture that caused the target audience to feel positive emotions (a beautiful dress, a cake with berries, etc.)
The following requirements have been implemented in the game:
- three languages support
- responsive to mobile devices and tablets
Two ratings are maintained: for those who started playing with a promo code and an overall rating. Thus, marketing experts were able to track the customer's journey to the game.
Participants need to complete any of five puzzles at speed. If they share a link to the game on social networks, it will take 5 seconds away.
The game was implemented with two types of ratings: for those who started playing with a promo code and an overall rating. Thus, marketing experts were able to track the customer's journey to the game. The bonus to reduce the scoring time encouraged participants to share the game on social networks and increase the coverage of the game.
GoldApp team promptly and easily provided us game explanations created within a promo framework. Besides, we got valuable advice on how to expand users coverage. It brought to really good results