To create a website for a water park in the all-season resort of Rosa Khutor (Sochi).

The client's portrait was developed together with the marketers. A dedicated landing page for the water park was developed (after posting the information about the water park on the portal of the Rosa Khutor resort). The classic form of a landing page was chosen as a working model for proven conversion improvement and effective use of the main promotion methods. We made a bright color accent for the circle in the center of the main page. We set up a division based on requests in this circle: SPA, children, restaurant, animation, and Aqua zone. Right below there's a booking form and links to the water Park's social networks. English-language version of the site for foreign visitors who are placed in a separate segment of the target audience. The call to action is placed on the first page, below there's more complete information about each service that the site user will see when scrolling. Each service has a graphic description that is easy to understand.

Based on the results of audience analysis, adding links to social networks increased engagement and allowed customers to ask questions in a convenient and familiar way. The absence of additional blocks on the site reduces the possibility of "wandering" through the landing page, and reduces the decision-making time.