A website-portal in the form of a social network for connecting people who are fond of knitting. Portal monetization.

Together with the customer, the team developed a version of the site where a user received all the information and communication in one place. The following items were implemented:

• personal user account (friends, messages, knitting patterns, showcase of products)
• ability to create and share personal diagrams
• internal messaging with friends on the site
• selling personal works and designs
• forum, Q&A, news
• billing (payment via the site, possibility to fund the balance on the site)

The customer got a completely finished product tailored to the target audience and its needs. An information space where users get everything they need about knitting was created. The site's guests' need for communication, benefits, and self-realization was correctly implemented. A loyal live community contributes to the easy perception of the customer's personal brand. This project has developed a fully native approach to brand promotion.