To implement a project on engagement of website visitors of Severstal mining company. The game should also attract the company employees.
Engagement took place only in digital and presented a separate web application placed on the company's website and on additional platforms (forums, social networks)
When choosing a tool for engagement, the team relied on theses of the company's mission: “To promote the disclosure of creative” and “To contribute to social progress”.
While developing the concept, it was decided to create a game application with elements of industrial competitions in mining.
The task of the players: to collect as many scores as possible in the team competition by mining. To get in the TOP of teams and leaders.
Data import from Excel and manual control are maintained. The visual part is updated automatically to reflect the progress of the mining plan.
Each team and leader can choose their own emblems.
Request for implementation of challenging and customized engagement tool was successfully performed. Game mechanics are in line with market trends and fit perfectly the company strategy of interaction with employees and customers.